Clocking in:
Baking a brand for a wood-fired pizzeria. Concepting for a renowned cultural institution in Houston. Creating a custom identity for a brand director. Iconography for a financial collective. “Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran
Baking a brand for a wood-fired pizzeria. Concepting for a renowned cultural institution in Houston. Creating a custom identity for a brand director. Iconography for a financial collective. “Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran

Aidan Rayner

Branding
Motion
Copywriting
Identity
Crafting an identity for an artist who creates work inspired by the refuse of society.
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Aidan Rayner is a scrap artist that seeks to incite a shift in mentality towards consumerism, misuse of resources, and a return to the natural world.

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Reusing what is already within reach, his works are inspired by the dichotomy of artificial materials and natural subject matter as commentary on the wastefulness of our society and it's impact on our environment. We developed a flexible identity to represent his malleable creativity, imaginative process, and intentional choice of medium.

PHOTOGRAPHY
Aidan Rayner

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