Clocking in:
Baking a brand for a wood-fired pizzeria. Concepting for a renowned cultural institution in Houston. Creating a custom identity for a brand director. Iconography for a financial collective. “Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran
Baking a brand for a wood-fired pizzeria. Concepting for a renowned cultural institution in Houston. Creating a custom identity for a brand director. Iconography for a financial collective. “Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran

Axelrad

Identity
Typography
Motion
Digital
Illuminating a fresh identity and digital experience for one of Houston's most iconic havens for community.

Axelrad carries on the tradition of being a welcoming, open place for all. Their garden features a mix of native and regional plants, and hosts a variety of video performances, film screenings, live music, events, festivals, and more.

We created a new logo system, custom typography, and an engaging website experience to elevate the identity.

PHOTOGRAPHY
Axelrad

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