Cafe Louie

Layers on layers. With an expansive offering, Cafe Louie served up rustic and inventive pastries, better-than-your-momma-made breakfast, lunch and dinner, premium locally roasted coffee and tea, and carefully selected draft beer and wine.

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We created a vibrant, enticing brand system that covered experiential, digital, print, and various environmental touchpoints. Inspired by the juxtaposition of soft dough and the modular bricks throughout the interior, we developed a custom modular wordmark and created a monospaced headline typeface dubbed, Louie Mono. Referencing the numerous layers of pastry dough–we carried the idea of layering throughout many touchpoints of the identity such as the menu, pattern, and messaging. Cafe Louie has since closed to the public but remain bakery artisans for wholesale customers and local pop-ups.

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FABRICATION/SIGNAGE
rootlab‍

PHOTOGRAPHY
Logan Sebastian Beck & Alexander Beck

SIGNPAINTING/MURAL
Margaret Braun