Stellar Bank is the merged entity of Allegiance Bank and Community Bank of Texas. We created a comprehensive brand identity that balanced professionalism and warmth and encompassed many touchpoints ranging from print, signage digital, motion, art direction, illustration, and more. We worked with strategist and writer, Scott Redepenning, who developed a brand platform and strategy to position the company and allow it's values to shine through every interaction.
To "Be Stellar" means access to expert bankers to guide your financial journey, the locations and online tools you need to bank your way, and a deep commitment to local people and businesses.
BRAND STRATEGY
Scott Redepenning
