Operating Hours – Work – The Second Shop

Clocking in:

Baking a brand for a wood-fired pizzeria. Concepting for a renowned cultural institution in Houston. Creating a custom identity for a brand director. Iconography for a financial collective. “Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran

The Second Shop is a beloved purveyor of vintage, secondhand, and local handcrafted goods in Houston. They transitioned from its East End brick-and-mortar to online sales while maintaining a presence in the Asch Building in Houston Heights.
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We crafted a warm, modular brand identity with a purposefully DIY aesthetic, reflecting their roots in community, creativity, and self-expression. Beyond creating the identity, our work encompassed the design and fabrication of fixtures, racks, packaging, and art direction, embracing an approachable and handmade feel that resonated with their ethos. This cohesive approach ensured The Second Shop’s identity remained authentic and vibrant across physical and digital spaces.

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EXTERIOR SIGNPAINTING
Paulina Papke, Hoya Creative

INTERIOR SIGNPAINTING
Operating Hours

PHOTOGRAPHY
Patrick Sepe
Shantella Duhart

AFRAME/RACK FABRICATION
Operating Hours

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The Second Shop

The Second Shop is a beloved purveyor of vintage, secondhand, and local handcrafted goods in Houston. They transitioned from its East End brick-and-mortar to online sales while maintaining a presence in the Asch Building in Houston Heights.‍

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The Second Shop is a beloved purveyor of vintage, secondhand, and local handcrafted goods in Houston. They transitioned from its East End brick-and-mortar to online sales while maintaining a presence in the Asch Building in Houston Heights.
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